Project Proposal
7 SWOT Analysis
Tony Allan
You can watch the following video (6 ½ minutes) to work out what a SWOT is and how to create one:
Non – Monetary Value
The measurement of value is different to the measurement of project performance. In commercial environments, the value of a project may be measured by how much additional profit the project will bring to an organisation. To measure financial value, techniques such as; return on investment; payback period; and net present value can be used. You will learn about these techniques later.
Assignment 1, requests that you develop a proposal that may not generate a monetary return. Instead of using money to measure the value of your project, you are required to develop your own measures. I would like you to reflect on what value is. This short 2 ½ minute clip might help:
PRINCE2 uses terminology that may at first seem a bit confusing, because it justifies value of a project in the Business Case Theme. The term “business case” might indicate that the project is always going to be a business, and businesses are commonly associated with making money. Not all projects must make money.